The Socratic Scrub started long before it had a name.

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I was 15 when I got a job at Airoldi Brothers Nationalease, cleaning trucks and doing whatever else they needed and I kept that job for 9 years, through all of high school and college. It wasn’t glamorous, but it was real work, and I liked the results—showing up, pressure washing trucks to be sold/leased, and it paid the bills.
 

In college, I double-majored in Spanish and Philosophy. After graduating, my wife (then girlfriend) and I moved to Mexico, landing jobs as Collections Specialists at Johnson Controls—again, not exactly glamorous, but perfect for immersing ourselves in the language. Two years later, we came back to Milwaukee fluent… and broke. Being teachers was our dream—hers in pre-K, mine in elementary school—and for three years, we poured everything into it. But the dream job had a nightmare salary, especially when you're planning to start a family. So, with heavy hearts, we stepped away from the classrooms and into a new chapter.
 

I now work full-time as a Project Manager at a cybersecurity firm, and we have a baby on the way. That was the push I needed to finally turn this side-hustle into a legitimate business—something real, something sustainable, something built for the future.
 

So—why The Socratic Scrub?
 

The name is a nod to the Philosophy degree I never used, and likely never will. It’s partly a joke, but it also captures something real: a job done thoroughly, deliberately, and with care. It’s a reference to the Socratic method—ask the right questions, challenge assumptions, examine the details—and that’s how I approach this work. It’s pressure washing, sure, but it’s precise. It’s thoughtful. It matters that it’s done well.
 

When I’m working, I'll have headphones in, listening to podcasts like Behind The Bastards or Sage Solutions, or my favorite bands growing up, Vampire Weekend and Local Natives. Lately, it’s been endlessly playing the album GNX by Kendrick Lamar, front to back. There’s a rhythm to this work that makes space to think, and I like that about it.

We live in Riverwest, Milwaukee, and we plan to raise our family here. In September 2024, we took in a cat named Clover—rescued from a situation where she was being kept outside and called “feral.” She had an upper respiratory infection, a broken tooth, and stomach worms. My wife and I are both deathly allergic to cats, but she melted our hearts (and she will now be my next tattoo). So now we’re parents to a cat, a business, and soon, a baby.
 

The Socratic Scrub is built on work that speaks for itself. It's not fancy, but it's done right. Always.